5 things missing that could bring more guests to your restaurant.
None of these are complicated. Each one takes days to set up — and keeps working for you long after.
We looked at what separates restaurants that grow consistently from those that stay flat — and it almost always comes down to the same five things. Here's the checklist:
A booking page that's open 24/7
Most guests decide where to eat in the evening or on weekends — when you're busy or closed. If they can't book instantly, they move on. An always-on reservation page captures every guest at the moment they're ready.
→ BookingZXA reminder system that fills seats automatically
No-shows are costing you covers and revenue every week. A simple automated reminder — sent 24 hours before — reduces no-shows by up to 40% and saves your team hours of chasing phone calls.
→ BookingZXA direct ordering channel you actually own
Every order through Wolt or Foodora costs you 25–30% in commission. A branded ordering page — linked from your website, Google and Instagram — sends those orders directly to you. Same convenience for the guest, full margin for you.
→ OrderZXA reason for guests to come back — automatically
Most restaurants have no way to reach their own guests after they leave. A loyalty programme gives guests a reason to return — and when someone hasn't visited in 30 days, an automated win-back message brings them back before they forget about you.
→ LoyaltyZXFresh Google reviews working for you around the clock
New guests decide where to eat based on Google ratings. Happy guests rarely think to leave a review unprompted — but when asked at the right moment, most will. An automated review request after every visit steadily builds your rating and brings in new guests who've never heard of you before.
→ ReviewZXWant the fuller picture, including what each of these can be worth in revenue? Read the full breakdown →
Want to see what these five things look like for your restaurant?
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